How We Protect Your Data

Introduction

UpGrades is a trading style of Rogue Digital Ltd ("we", "our", or "us"), a company registered in England and Wales. Our registered address is 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. Our VAT number is GB458050200.

We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.upgrades.app and use our services.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Where we process personal data of children, we take additional care to ensure appropriate safeguards are in place.

Information We Collect

Information you provide

• Account information: Email address, name, password, and role (student, parent, teacher)
• Profile information: Year group, exam board preferences, subject selections
• Waitlist information: Email address and role when you join our waitlist
• Communication: Messages you send us via email or contact forms

Information collected automatically

• Usage data: Pages visited, time spent, features used
• Learning data: Questions answered, scores, time spent on activities (for students)
• Device information: Browser type, operating system, device type

We use Plausible Analytics, a privacy-focused analytics service that does not use cookies and does not track individuals across sites.

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our educational services
• Personalise learning experiences based on performance and preferences
• Send you updates about our services (only with your consent)
• Provide parents and teachers with progress reports for students they oversee
• Respond to your enquiries and support requests
• Ensure the security and integrity of our platform
• Comply with legal obligations

Legal Basis for Processing

We process your personal data on the following legal bases:

• Contract: To provide services you have requested
• Consent: For marketing communications and waitlist signups
• Legitimate interests: To improve our services and ensure platform security
• Legal obligation: To comply with applicable laws

Children's Privacy

UpGrades is designed for students aged 14 and above. We take the privacy of young people seriously:

• Students under 16 may require parental consent to use certain features
• We do not sell children's personal data
• Learning data is only shared with linked parents and teachers
• We minimise data collection to what is necessary for educational purposes

Data Sharing

We may share your information with:

• Service providers: Who help us operate our platform (hosting, email, analytics)
• Parents/Teachers: Student progress data is shared with linked adults
• Legal authorities: When required by law

We do not sell your personal data to third parties.

Data Retention

We retain your personal data for as long as necessary to provide our services and fulfil the purposes described in this policy. When you delete your account, we remove your personal data within 30 days, except where we are required to retain it for legal purposes.

Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate personal data
• Erasure: Request deletion of your personal data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw consent: Withdraw consent for marketing at any time

To exercise any of these rights, contact us at privacy@upgrades.app.

International Transfers

Your data may be processed by service providers located outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption in transit and at rest, access controls, and regular security assessments.

Cookies

Our marketing website does not use cookies for tracking. We use Plausible Analytics, which is privacy-focused and cookie-free. Our main application uses essential cookies only for authentication and session management. For full details, see our Cookie Policy.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

• Company: Rogue Digital Ltd (trading as UpGrades)
• Address: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
• Email: privacy@upgrades.app
• VAT: GB458050200

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data appropriately.